AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps in Saudi Arabia: Q1 2025 Performance
Explore the performance trends of the top beauty retail apps in Saudi Arabia during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top five beauty retail applications in Saudi Arabia demonstrated notable trends in downloads and active users, as reported by Sensor Tower.
Nice one | نايس ون experienced a significant rise in weekly downloads, peaking at 96K in mid-March. Active users showed a slight decline, starting at over 709K and ending the quarter at approximately 601K.
Golden Scent قولدن سنت saw steady growth in downloads, reaching a high of 38.5K in mid-March. Active users increased throughout the quarter, starting from 78K and climbing to 170K by the end.
Sephora KSA: Beauty, Makeup maintained consistent download numbers, with a peak of 36K in February. Active users showed a gradual increase, reaching a high of 77K in mid-February before settling at 52K.
Almajed4oud - الماجد للعود began the quarter with modest download figures, which rose to 32.5K in late March. Active users also saw an upward trend, rising from 81K to a peak of 130K.
Whites | وايتس demonstrated a steady increase in downloads, culminating in 25K in late March. Active users grew steadily from 36K to 60K by the end of the quarter.
These insights provide a snapshot of the dynamic beauty retail app market in Saudi Arabia, with more detailed analysis available through Sensor Tower.
